SEO or Search Engine Optimization, is a critical aspect of digital marketing aimed at enhancing a website’s visibility in search engine results. The primary objective is to optimize various elements of a website so that it ranks higher on search engine result pages (SERPs) for relevant queries. In simpler terms, SEO helps businesses attract organic (non-paid) traffic to their websites by ensuring that they appear prominently when users search for related products, services, or information.
There are two main types of SEO: On-Page SEO and Off-Page SEO.
- On-page SEO involves optimizing content and HTML source code on a webpage, including keyword optimization, meta tags, and multimedia elements.
- Off-page SEO focuses on building the website’s authority through external factors such as backlinks, social signals, and online reputation.
Increasing a website’s exposure on search engines like Google is the aim of SEO. The primary goal is increasing a website’s organic (unpaid) traffic through keywords, backlinks, meta tags, and content optimization. SEO includes on-page and off-page methods to increase a website’s relevance and authority in search engine results pages. Ultimately, this raises the rankings and makes some search queries more visible.